The Korean Wave Association

2011-02-18T05:00:00.002-08:00

Won Bin and Moon Geun Young models of 'Basic House'

2011-02-09T04:43:00.000-08:00

Seoul, Korea – The Man From Nowhere’s hero Won Bin and Mary Stayed Out All Night’s heroine Moon Geun Young work together as advertising models for Basic House.

Basic House, a leading brand in casual attire, chose top stars Won Bin and Moon Geun Young, who are showing exceptional talents in movies and TV series, as their new models.

Basic House chose the two box office hit makers as their new models because they thought that they would be best at expressing the trendy but basic concepts of Basic House. The company hopes that the brand image of Korea’s casual attire representative, Basic House, and the image of the two stars will rise.

Also, Basic House is planning on strengthening its image as a social brand through various contribution activities during the year 2011. it is said that a big factor in the selection of the two as models was the potential synergy of the combined image of Basic House, Won Bin, as a special representative of UNICEF, and Moon Geun Young, the top prize winner of 2010 First Korea Wings of Love.

By Yoo Jin Hee (star@jtn.co.kr)
Source: JTN (Original article in Korean)
Photo from JTN DB

One glass of alcohol, one draw of nicotine…a sleepless night...

2011-02-06T07:30:00.000-08:00

Seoul, Korea — At the beginning of a new year, many adults’ resolutions are about drinking in moderation and quitting smoking.
Normally, when asked about food that keeps one from sleeping, most people will answer coffee. Caffeine inhibits sleep, but there are other such substances that people aren’t as aware of: alcohol and nicotine.
The alcohol in alcoholic drinks lessens uneasiness and induces sleep by calming the drinker. However that only works with one of two drinks. The amount of alcohol in one or two drinks is small, but if you take in more than that, then the balance of sleep and awakening is broken.
One should avoid excessive drinking, because a large amount of alcohol is bad for the body and bad for one’s sleep pattern.
Nicotine also tends to keep one awake, so if you have a hard time sleeping, you have to be careful of smoking.
Contrary to this, there are substances that induce deep and calm sleep. Most of them contain serotonin or melatonin.
If our bodies produce too little serotonin, it can lead to depression and increase impulsiveness, even to the point of suicidal thoughts. If a person can’t sleep because of stress, depression, or anxiety, he or she should eat or drink foods that speed up serotonin secretion, lessen anxiety, and help one sleep. Warm milk, bananas, potatoes, and almonds are among the foods that provide this benefit.
Also melatonin, which controls sleep and biological rhythms, is secreted more at night and induces sleep, but during the daytime, it decreases, sustaining the awake state. Oats, rice, ginger, tomato, and other foods that contain high concentrations of melatonin and beans, nuts, milk, and bean curd, which speed up melatonin secretion, are helpful when one can’t sleep.

By Yoo Jin Hee (star@jtn.co.kr)
Source: JTN (Original article in Korean)
Photo from JTN DB

Maybee selected as the model for makeup brand ‘lalavesi’

2011-02-06T07:28:00.000-08:00

Seoul, Korea – Maybee (31), the representative celebrity who looks younger than they are, has been selected as the model for the makeup brand ‘lalavesi’.
Maybee, who has been receiving casting calls after giving a impressive performance on the MBC morning drama Pink Lipstick in August, has been dubbed the ‘wannabe beauty’ of women ever since her debut.
Maybee remarked “It is the dream of every female celebrity to become a model for makeup brands”, adding “I’m very happy to become a model for the lalavesi brand”.
Joining the ranks of being paid hundreds and thousands of dollars as a makeup model, Maybee is currently working on her next project.

By Yoo Jin Hee (star@jtn.co.kr)
Source: JTN (Original article in Korean)
Photo from JTN DB

‘Height-increasing socks’ are no.1 product sold by For the Style

2011-02-06T07:25:00.000-08:00

Seoul, Korea – After the loser controversy regarding the height of men, the new ‘height-increasing socks’ are being welcomed by fans of slip soles.
With the recent interest in height-increasing products for men, this product has been a hot issue. French president Nicolas Sarkozy, known for having a short frame, attended the G20 summit wearing slip sole shoes and members of 2PM remarked that one of the members wore slip soles during their early years.
The ‘height-increasing socks’ were first featured in the MBC program Ditto! Special World, in their coverage of the success story of ‘For the Style’s young CEO and sales have taken the top spot among their products. The reason for its popularity is that it no one can know about it even indoors when on a date with a girl.
The secret behind the ‘height-increasing socks’ is that, unlike general slip soles which are designed to match the size of the shoe, this product has a smooth surface on the back sole of the feet. When wearing socks, one cannot tell with the naked eye.
The trend is becoming greater because the variety of heightener shoes and slip soles are increasing, and the sizes are becoming more diverse, from 2cm up to 12cm. Thus, if company A, which specializes in shoes, holds a 50% sale for slip soles, then company B just gives them away from free when purchasing shoes.
‘For the Style’s Lee Min Kyu, famous for being a loser type for his 168cm height, remarks “I have many forgettable memories of trying to hide the slip soles in my shoes when going to restaurants”, adding “this ‘height-increasing’ socks feel like they are part of your feet, making it a product that will sell because of its high quality”.

By Yoo Jin Hee (star@jtn.co.kr)
Source: JTN (Original article in Korean)

'Black Dress' can display Cavalier+Chic+S line

2011-02-06T07:19:00.000-08:00

Seoul, Korea – “Black Dress” can display Cavalier+Chic+S line

This year “black” was the color that was loved by many fashionistas.
Black color makes the body look slimmer and makes the person look stylish and cavalier when combined with just one key accessory.
In particular, many women have picked “black dress” as the indispensable item to wear to various gatherings during the end of the year because it is a dress that is not too flashy but instead displays to others the woman’s classiness.

Black dresses can be easily found on “Stawill” (http://www.stawill.com/), an advertising website for many fashion malls which is gaining much popularity from netizens for its diverse fashion styles.
“Miabi,” a shopping mall whose link can be found the “Stawill,” featured a black one-piece dress with a standard solid design and mesh, its key accessory. This dress emphasizes the silhouette at the waist line and displays for the wearer an image that is both captivating and feminine.
In addition, at “ode’”, a black sleeveless dress was featured with a mink fur placed at its round neckline which expresses both a sense of warmth and luxury.

Also, with a fit that emphasizes the waist line, the dress can make the wearer look slimmer and strengthen the S line. The dress can also be worn indoors since it is made out of wool fabric.

An affiliate of “Stawill” said “the black color is the most ordinary item that blends in with any place and that the black-colored clothing are sold out the fastest when displayed with other clothing of similar style but different colors, showing how much the customers love the black color.”

By Lee Hyo Jung (hyojung@tvreport.co.kr)
Source: TVReport (Original article in Korean)
Photo from TVReport DB